Berliner Pilsner has been a stalwart of Berlin culture since its introduction to the German Democratic Republic in 1963. The beer’s label boasts the notorious Berlin Bear, a unique mascot and symbol of the capital that appears across Berlin in the form of ‘Berlin Buddy Bears’.
Today, Erdinger weissbier stands for wheat beer enjoyment and the Bavarian brewing tradition. The traditional brewery has established itself as the national and international market leader for weissbier. As one of Germany's largest private breweries, Erdinger Weissbräu is among the leaders on the national German beer market.