Festival season is winding down but there’s still the bank holiday weekend to come, and one of the festival highlights of the year, the Reading and Leeds Festival.
It’s a big, big date for music and for festival goers, but also for food and drink suppliers. Bobbing up and down to your favourite bands is thirsty work, and it builds up an appetite too. So, an essential part of the music festival experience is having the right food and drink to hand – it’s like an athlete going the distance, though obviously with the balance in favour of pleasure, rather than endurance! And if you happen to run a food or drink stall at a festival, it can be a very lucrative weekend indeed!
As a specialist wholesale food and drink supplier based in Bury, we’re ready to ensure that, if you’re in the business of festival food and drink supplies, we can meet your needs.
It’s all about being prepared for the big weekend, whether it’s supplying beer, soft drinks or snacks. These are the essentials for festival-goers, the stuff that keeps them refuelled throughout a weekend of music.
Food and drinks are an established festival feature, so much so that many small businesses have carved out their own lucrative niche as specialist vendors at festivals.
Are you one of them? If not, you could be, with our help.
Picnics at Reading and Leeds festivals
Time was that the Reading Festival was for battle-hardened rock fans only. Whilst it wasn’t quite a hostile environment, it was a rudimentary, if popular one.
Basically, when it came to food and drink, it was all about quantity over quality, and people chucking plastic bottles about that had been refilled with dodgy liquids.
In other words, if you turned up expecting a picnic, you weren’t going to get one.
Nowadays the whole thing, spread over two, distinct geographic sites in both Reading and Leeds, is that much more civilised, without losing its essential spark of excitement.
So, if festival goers want to take a picnic to accompany their rock n roll, they’re more than welcome to do so. We’ve got lots of picnic supplies, such as plastic cutlery and plates and bowls for you to help kit them out with on your stall.
Basically, if you’re in the business of satisfying festival-goers, we’re here to supply you, whether its snacks, drinks, or disposable catering supplies.
Gourmet food and drink at festivals
The festival is more than an event, it’s an experience. It’s no accident than in the original Reading Festival’s darkest hour, when it was subject to a two-year ban in 1984 and 1985, Glastonbury’s reputation began to rise.
People like festivals, and the more the festival offers, in terms of the whole experience, the better.
Food and drink are a big part of this.
You could argue that the growth in choice, and sophistication, of what people can consume at festivals mirrors the UK’s own evolution in becoming a nation of food-lovers who like to experience a diverse range of offerings.
Now you’re as likely to find Sushi or a Tibetan stew at a festival as you are the traditional burger van. The beauty of it is that people’s eclectic tastes can accommodate all these food types, and more.
So don’t be afraid to offer something a little different or up market on your festival food stall. People are there to try new experiences, but there is still room for traditional food and drink.
Snacks at festivals
Clearly, it would be foolish of us to claim that even our wide selection of crisps can compete with the more exotic offerings of some festival food. However, traditional snacks are a vital part of the whole thing.
Kids are now more and more welcome at festivals, and we all know how fussy they can be. Sticking to what they know is what kids do best when it comes to food.
What the expansion of food at festivals has done has established the whole concept of having a wide choice of stuff to eat. Now people’s tastebuds are grooving as much as the rest of them, and those tastebuds need frequent satisfaction.
You might not get festival-goers buying three square meals a day from you, but they will want to munch on plenty of snacks the whole time they are there. And snack stalls can often be hard to come by, with many vendors overlooking the importance of snacks.
So, be prepared. When someone just wants a little something to chomp on, make sure you can supply them with it. And if you’re stocking supplies that people will take with them to Reading or Leeds, all the better.
When they’re doing their sweep of items to go, you can bet that big handfuls of crisps are going to feature prominently.
Drinks at Festivals
What people drink at festivals is hugely important – and it’s not just about consuming huge quantities of beer and cider.
At any big event like this, staying hydrated is crucial, which means drinking plenty of fluids besides alcohol. Plus, like we said, kids go to festivals too! Best to keep them off the booze!
If you’re either supplying refreshments for people to take with them, or doing it at the festival itself, then having plenty of hydrating drinks is crucial.
These can be soft drinks, bottled water, even energy drinks. The demand will soar the longer the festival goes on, so it’s important to have enough supplies in to satisfy demand.
On average, men should be drinking 10 x 200ml of fluid per day, and for women it’s eight times. However, if the sun’s out, and people are dancing and moving around, then they’re going to lose more fluid, and so need more to keep themselves hydrated.
But of course, a lot of people go to festivals to really let their hair down and have a good knees up. So keep well stocked on plenty of tempting booze. You might assume people will bring their own, but many festivals do not allow alcohol to be taken into the arena, leaving folk no option but to buy it there.
We’ve got a large selection of beers from around the world, both well-known and more specialist brands – enough to satisfy a wide range of tastes, and to match different foods.
Among the festival’s list of banned items this year are pineapples. Fortunately, we don’t stock this now forbidden fruit, and we wouldn’t want you to be encouraging your customers to try smuggling any illicit items in with them. So, no pineapples at Reading and Leeds it is then.
Get In Touch
As a specialist wholesale supplier of snacks and drinks based in Bury, and covering Lancashire and the North West, we can offer you plenty of choice for your customers. Find out how we can help you, just pick up the phone and call 0161 763 6020, or email us at firstname.lastname@example.org – and look out for us at Reading and Leeds!